Buying in the south? See what six estates actually cost — before you tour one.

Every figure below is a listing-level range from a named public source, dated. The guide prints the source under each one.

Source

BSP policy rate, {{ rate }}, {{ rateDate }} — BusinessWorld. Re-check the morning you publish; it moved three times between April and August.

The South Luzon Shortlist · pages 6–7

Six estates, one table

Listing-level ranges. Source and date under every figure.

A look inside

Page 6. Every number has its source and its date underneath. If a figure is older than six months, the guide says so.

Who you're downloading this from

I read a house the way I used to read an asset.

I'm Froilan Idos. I own i2 Prime Realty, I'm a licensed broker, and I've spent eight years in Philippine property.

Before that I worked in treasury operations at JG Summit Holdings, then as an investment analyst at a consulting firm. So I came into property from finance, not from sales — what a place costs to hold, what new infrastructure does to the land around it, what the numbers say over ten years instead of ten months. That habit is the whole reason this guide exists.

I was recognised more than once as a top seller when I was an in-house agent. Now I work across every major developer in the country, plus direct-owner listings — which means nobody pays me to talk you into one project. I can put three options in front of you and tell you the trade-offs on each, including the ones that would cost me the sale.

What clients tell me most often is that I make complicated things simple, and that I reply fast. That's most of the job, really.

All six inside the village, highest price first. Exact addresses stay private until a viewing is booked.

The moment you press the button. The guide opens on your screen and lands in your email. You're not waiting on me to send it.

The next day. One short email from me. It says thank you and asks one question: which two estates are you weighing? You can ignore it. Plenty of people do, and that's fine.

If you reply. I send you a shortlist for your budget and your area, with the reasoning written out. That's the part I'm actually good at, and it's still free.

Will I ring you? Only if you ask, or if you've replied and it's plainly faster to talk than to type. I don't cold-call people who downloaded a guide. It's a poor way to treat someone who was just reading.

How many emails? About one a week, and it's the market numbers with the sources shown — not listings. One click unsubscribes you and I won't email again.

You don't owe me anything. Read it, use the worksheet at the back, buy through whoever you like. If it helps you cross two estates off your list, it did its job.

Is it really free?

Yes. No card, no payment, nothing waiting at the end. I put the numbers and the sources in it because it's the kind of thing I'd have wanted handed to me.

Will you call me?

Not unless you ask. I ask for your number because if you do reply and want a shortlist, Viber is quicker than email for sending one. If you'd rather I never ring, say so in your reply and I'll note it against your name.

What if I'm just looking?

Then this is exactly the stage to read it. A comparison table is worth the most while you're still looking. Nobody needs one after they've signed.

What if I'm a year away? Or two?

That's fine. Some of the people I've helped most spent a year deciding. A year also gives you time to visit on a weekday, which is the only honest way to find out whether a drive time works for you.

Do I have to work with you?

No. There's no agreement attached to a guide.

Are the prices in it official valuations?

No, and the guide says so on the first page. They're listing-level ranges from named public sources with the date printed under each one. A valuation is a different document and needs a licensed appraiser — if you need one, I'll point you to one.